HUNGRY.

PerfectTed’s £30m Brand Building Secrets Revealed in 46 Minutes

Aug 18, 2025
Discover how to build a £30m brand in just three years by embracing messiness and constant feedback. Learn why the founder rejects traditional advice about competition and instead champions authenticity. Explore the power of in-person engagement, the importance of a bold vision, and the value of data in driving brand strategies. Unpack the art of cultivating trust, especially in foreign markets like Japan, and dive into the lessons of failure as a path to growth. It's all about the grit and good vibes!
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Growth Is Messy, Not Broken

  • Growth is messy and chaotic, not a sign you are doing things badly.
  • Innovative companies must write their own playbook and accept the pain of doing it first time.
ANECDOTE

No F&B Background, Brutal Learning Curve

  • PerfectTed had no food & beverage background and repeatedly learned by painful, practical mistakes.
  • They persisted through unanswered emails and risks until marketing and luck prevented delisting.
ADVICE

Get In The Tesco Basement Yourself

  • Do not rely on desk sales; get into stores and physically ensure availability.
  • If product is not on shelf it will not sell, so commit founders to field merchandising.
Get the Snipd Podcast app to discover more snips from this episode
Get the app