Building a User Assistance Platform: The Journey of Command Bar

James Evans, the co-founder and CEO of Command Bar, shares the story of how the platform evolved from an edtech product to a user assistance platform. The team at Command Bar struggled to explain the value of their unique product, but found breakthrough success when they created loom videos for potential customers and demonstrated how Command Bar could be integrated with their app. This personalized approach resulted in a high response rate and helped the company land their first 10 customers. Today, Command Bar is a successful seven-figure ARR SAS business with a growing customer base. James discusses the key insights gained from Y Combinator and how developing a Chrome extension significantly helped the company demonstrate its value to potential customers.