How a Health Brand Uses Influencers - Shopify Store Owner - Angela Wright

Jan 14, 2020

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Today on the Winning with Shopify Podcast, I sit down with Angela Wright for one of my favorite interviews from the Social Media Influencers Online Summit! Angela is a jack of all trades and she is truly making a difference in the world. Angela is an integrated health activist, educator, and humanities & business strategist. Her pragmatic approach starts with evidence and proven science to guide her as she develops her products and business. Don’t miss out on our powerful conversation about how to engage your audience to collect impactful testimonials and reviews.

Angela is an extremely successful serial entrepreneur, having been involved in business, service and tourism for four decades. As the co-founder of Get Your Boom! Back, Angela produces unique dietary supplements with unique benefits. These regenerative formulas with genuine ingredients at the right dose are not just created for optimum nutrition in an increasingly toxic world. Angela is here to share all her expertise on the supplements and healthcare industry with us!

I am so pleased to share this important interview with you all. Be sure to go and listen to the full podcast with Angela over at www.winningwithshopify.com/summit. Sign up today FOR FREE and you’ll get THREE DAYS FULL ACCESS where you can listen to tons more interviews from the top minds in marketing!

Questions I covered:

What types of different influencers are working for the health products industry?
Once a customer purchases a product, what is the best way to collect reviews?
What are some of the best third-party partners to use for collecting reviews via email?
What are the most helpful types of reviews?
How are you paying the people and customers who are endorsing your products?

Topics:

Following up automatically with customers after they receive their product is one easy, low-lift way to engage customers for their opinion and reviews
Another good way to collect valuable customer data about a health food product is to survey a customer’s health on a scale of 1-10 prior to using your product. Then, after some time using your product, follow up to see where the customer stands and if the product has helped them.
If you’re a small business, you need to make yourself accessible for customers via chat. This is a great way to collect feedback directly from the horse’s mouth.
If you are able to have a direct conversation with a customer about the product, ask to quote the customer as a way to gather testimonials for your marketing and reviews.
Social proof is a good way to prove the popularity of your product

Resources:

Find Angela at:

Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer

Get free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summit

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