The Side Hustle Show 688: 10 Ways to Shrink the Internet and Find Your Ideal Customers
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Jul 29, 2025 The vastness of the internet can be daunting for entrepreneurs, but there are ways to shrink it down. Local SEO techniques, like using your home address and targeting high-ranking listicles, can help attract the right customers. Effective digital marketing strategies focus on established traffic sources and community engagement. Podcasters can connect with audiences through personalized content and how-to videos. Plus, Facebook groups and LinkedIn can be powerful tools for connecting with your ideal customers.
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Shrink the Internet by Niches
- Treat the internet like a huge university you can shrink by focusing on smaller communities.
- Use local interest groups or niches to make your side hustle less overwhelming and more reachable.
Use Local SEO
- Use local SEO tactics like adding your home address and writing local listicles.
- Many clients prefer dealing with local professionals even if services can be delivered remotely.
Leverage Existing Listicles
- Find listicles ranking on Google related to your service and ask to be included.
- Offer to replace outdated or inactive businesses on those lists to tap into their traffic.