Operators How Tim Doyle Built Eucalyptus to $450M in ARR & Sold It for $1.15B
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May 21, 2026 
Tim Doyle, founder of Eucalyptus and incoming SVP International at Hims & Hers, built a multi-market DTC telehealth platform focused on weight-loss and healthcare. He discusses his salary-cap approach to hiring, creative-first marketing from political media roots, using clinical research as a brand moat, navigating compliance and fundraising choices, and why bold storytelling remains an underrated growth lever.
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Creative Is The One Durable Competitive Lever
- Creative quality is the durable lever across shifting media landscapes and has grown in importance over the last decade.
- Tim observed faster production, higher authenticity, and greater volume demands as attribution got harder.
Koala Taught Tim The Power Of Convenience
- At Koala Tim learned convenience and logistics (four-hour delivery) drove durable LTV improvements more than single-product expansion.
- That experience shaped Eucalyptus: focus on differentiated service experiences, not commodity products.
Diversify Across Markets Not Just Brands
- When diversification fails across brands, diversify across markets for the same winning product or category.
- Tim used obesity care (GLP-1s) to scale the same playbook into multiple countries with different channel mixes.
