In this episode of Coffey & Code, host Ashley Coffey interviews Nathan Bowser, founder of Awesome Future, discussing the evolution of augmented and virtual reality in marketing, the importance of user experience, and the intersection of AI and XR technologies. Nathan shares insights on community engagement in the metaverse, the accessibility of AR experiences, and the ethical considerations surrounding data privacy in marketing. The conversation also touches on the future of AR in fashion and retail, as well as Nathan's vision for Awesome Future and predictions for the technological landscape ahead.

Links:

Chapters:

00:00 Introduction to Nathan Bowser and Awesome Future

04:50 The Journey of AR and VR in Marketing

09:57 User Experience and Technology Adoption

15:04 The Intersection of AI and XR Technologies

19:56 Community Engagement in the Metaverse

25:02 Augmented Reality: Accessibility and Affordability

29:57 The Future of AR in Fashion and Retail

35:00 Ethics and Data Privacy in Marketing

40:13 Awesome Future and Nathan's Vision

44:57 Predictions for the Future of Technology

EPISODE CREDITS:

Produced and edited by Ashley Coffey. Cover art designed by Ashley Coffey.

Headshot by Brandlink Media

Introduction music composed and produced by Ashley Coffey

LINKS

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