Chris Brencans: Optimizing SEO for Your Law Firm

Jul 3, 2023

37:13

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In this episode, Steve Fretzin and Chris Brencans discuss:

Getting backlinks to your website from other trusted websites.
Taking advantage of the EAT - expertise, authority, trustworthiness.
Scaling your local SEO efforts and tracking the traffic and leads.
AI and legal marketing.

Key Takeaways:

It is hard to refer someone when there is no information. You need to understand and leverage information about yourself online.
Fixing your website fundamentals will make a big difference to your online presence.
Getting a lead does not mean it will automatically convert. There are steps that will need to be followed, and those steps should be systemized and understood.
AI is changing how search results are generated for you at the moment. Bing is already using it, and Google is working on rolling it out.

"With the EAT - expertise, authority, trustworthiness - you want to index a lot more information about you as an individual, you as a persona, as a brand." — Chris Brencans

Thank you to our Sponsors!

Overture: https://overture.law/

Moneypenny: https://www.moneypenny.com/us/

Get Visible: https://www.getvisible.com/

Episode References:

Surfer SEO: https://surferseo.com/
SEO Minion: https://seominion.com/
Ahrefs: https://ahrefs.com/
Lunch Hour Legal Marketing Podcast - https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing

About Chris Brencans: Kristaps started as a project manager at On The Map Marketing in 2015 and now runs the day-to-day operations as the company’s chief executive officer. In the last few years, he has overseen thousands of successful SEO campaigns for lawyers, contractors, E-commerce stores, and other businesses. He’s also a proud parent of three divas and takes a keen interest in running and calisthenics.

Connect with Chris Brencans:

Website: https://www.onthemap.com/

LinkedIn: https://www.linkedin.com/in/kbrencans/

Facebook: https://www.facebook.com/OnTheMapMarketing

Twitter: https://twitter.com/BrencansK

YouTube: https://www.youtube.com/@onthemapmarketing

TikTok: https://www.tiktok.com/@onthemapmarketing

Law Firms On The Map Podcast: https://www.youtube.com/playlist?list=PLW1k_9Xuyb2l6FSW1MzMOpMihX0f4FdCJ

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve