Money Stories Kristen Brown: Brand Is Who You Are—Not What You Sell - Money Stories Ep 8
May 2, 2025
Kristen Graham Brown, the Owner and Chief Creative Officer of Hoot Design Company, shares her transformative insights on branding. She reveals how a major revenue loss freed her to realign her company's culture. Kristen discusses the risks of 'fake it till you make it' and why authentic branding starts internally. The conversation delves into the emotional struggles of entrepreneurs regarding wealth and the importance of supportive workplaces. It emphasizes creating a brand that reflects personal and cultural values, ultimately showcasing the deeper meaning of success.
AI Snips
Chapters
Books
Transcript
Episode notes
Brand Is Core Being
- True brand is the core ethos and culture, not just logos or marketing.
- Powerful brands create societal change and reflect who they truly are.
Branding Starts Inside
- Start brand work by defining purpose, vision, and values before any marketing or design.
- Pause and reflect deeply on who you are and why anyone should care.
Have a Hot Take
- Choose a focused audience and take clear stands with hot takes to stand out.
- Repel some people to deeply attract and connect with your true tribe.
