What if your brand isn’t what you build—but who you are?
In this episode of Money Stories, Kristen Brown pulls back the curtain on what most founders get wrong about branding—and why true alignment starts inside the walls of your company, not on its website.
You’ll hear:
• The gut-wrenching day Kristen lost 40% of her revenue—and why it set her free
• How branding became the gateway to rebuilding culture from the inside out
• The hidden dangers of “fake it till you make it” for entrepreneurs and creatives
• Why most marketing fails (and what to do instead)
• What it really takes to build a business that feels like you
Kristen Graham Brown is the Owner and Chief Creative Officer of Hoot Design Company, a culture-driven branding agency that believes brand is the being, and marketing is the doing. Since founding Hoot in 2010, Kristen has helped leaders like Dropbox, Bowery Farming, and EquipmentShare build brands with soul—and scale them with intention. A mother, mentor, and advocate for women in the workplace, Kristen is leading a quiet revolution inside an industry obsessed with noise.
This is a conversation about branding, yes—but more than that, it’s about becoming.
Ready to Build a Brand-Led Culture That Scales?
Contact Hoot Design Company: https://hootdesigncompany.com/contact
Connect with Kristen:
Company Website: https://hootdesigncompany.com
Company Instagram: https://www.instagram.com/hootdesigncompany/
Company YouTube: https://www.youtube.com/@Hootdesignco
Kristen’s Instagram: https://www.instagram.com/k_tothe_g_tothe_b
Kristen’s LinkedIn: https://www.linkedin.com/in/kristen-graham-brown/
This episode is brought to you by Unbreakable Wealth — a community for conscious entrepreneurs building true wealth (beyond just money).
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