The Marketing Umbrella Podcast

086: It's The Thanks That Matters with Logan Mallory

May 1, 2024

35:05

Logan Mallory's career journey from sales to marketing is nothing short of inspiring. As the Vice President of Marketing at Motivosity, he shares how a pivotal networking event in Utah's thriving tech scene led him to where he is today. His story is a testament to the value of seizing opportunities and making the most of every connection. In this latest episode of the Marketing Umbrella Podcast, Kevin and Logan showcased the importance of strategic networking and continual career development, emphasizing that the right moves can lead to transformative changes.

Logan Mallory is a renowned professional speaker and Vice President of Marketing at Motivosity, with a distinguished career in leadership. He has inspired audiences globally with his engaging storytelling and practical insights, empowering them with tangible takeaways. Logan has held leadership positions at LogMeIn, Jive Communications, and Workfront, and was recognized as a Utah "40 Under 40" honoree in 2023. He shares his knowledge as an adjunct professor at BYU's Marriott School of Business and is currently finalizing his debut book, slated for release in the fall of 2024.

Motivosity transforms employee recognition in companies by providing weekly affirmations that align with the needs of today's workforce. This timely approach has proven to be highly effective, particularly for younger employees who value frequent and sincere recognition.

Here are the key takeaways from the conversation:

Applying marketing principles internally can foster employee engagement and motivation. Innovative recognition programs can create positive work cultures and potentially decrease turnover while boosting productivity.
Emphasize personalized and frequent acknowledgments that resonate with younger employees who value authentic appreciation over traditional reward systems.
Great ideas can blossom from anywhere, but it takes a specialized skill set to navigate the vast seas of marketing.
It is recommended to have a unique onboarding process that includes personality assessments to facilitate communication and identify preferred motivation techniques.
Improved metrics like turnover and absenteeism show hard ROI, while improved workplace culture, employee morale, and organizational interpersonal relationships demonstrate soft ROI.
Strategic career planning and networking within a vibrant local economy are keys to professional growth and opportunity.
Visibility, competition, and a little healthy competition can combine to create a vibrant office environment that motivates and engages.

As a closing thought, “Innovation in employee recognition isn't about dusty trophies. It's about creating personalized experiences that resonate.”

Listen to the full conversation here: