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Brent Hill, CEO of Tourism Fiji, discusses the unique appeal of Fiji as a travel destination with its clear ocean, coral reefs, and warm and welcoming people. He also explores the exciting nighttime activities, culinary delights, and the traditions of Fijian culture, including Kava and the Bula Spirit. The podcast also delves into the changing dynamics of Chinese outbound travel to Fiji, highlighting the importance of cultural experiences, relaxation, adventure activities, and the potential benefits of direct flights from major Chinese cities to Fiji.
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Quick takeaways
- Fiji's unique selling point as a beach destination lies in its easy accessibility and diverse range of attractions, including cultural experiences and delicious cuisine.
- The visa-free travel partnership between Fiji and China has resulted in an increase in Chinese tourists, with trends indicating longer stays, embracing slow tourism, and engaging in sustainable activities like surfing and scuba diving.
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Overview of Fiji as a travel destination
Fiji is a South Pacific paradise with 333 islands, clear ocean, warm waters, coral reefs, and beautiful beaches. The country offers a range of accommodations, from small uninhabited islands to larger ones with resorts. Fiji is known for its warm and welcoming people, adding to its appeal as a top travel destination.
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