This chapter explores the evolving preferences and strategies for attracting Chinese tourists to Fiji. It discusses the impact of cultural experiences and unique events during the spring festival period, as well as the importance of relaxation and adventure activities. The chapter also highlights the relationship between smartphones and travel experiences, the convenience of visa-free travel, and the potential benefits of direct flights from major Chinese cities to Fiji.
Today, we embark on a virtual journey to Fiji, a paradise known for its pristine beaches, vibrant cultures, and hospitable people. With visa-free travel and the untouched beauty of its natural scenery, can Fiji become the next major beach destination for Chinese travelers? Heyang interviews Brent Hill, Chief Executive Officer at Tourism Fiji.