Why Personal Brands Should Manage their OWN Public Relations Efforts (and STOP Hiring Traditional Agencies)

Thinking about hiring a publicist or PR agency to grow your personal brand? You might want to hit pause on that.

In this unfiltered episode of KO Your Brand, top personal branding and PR expert Katrina Owens reveals why she no longer believes in traditional PR, and what personal brands should be doing instead to feel truly famous for their work.

Katrina dives into the outdated agency model, the hidden costs of outsourcing publicity, and how done-for-you PR often leads to missed opportunities and a lack of real results. Instead, she makes a strong case for learning how to do your own PR (or training your team to do it) so that you can own your relationships, build sustainable visibility, and grow your personal brand with confidence.

If you're a coach, consultant, speaker, or founder wondering how to land more media features, podcasts, and speaking gigs without paying $4K+/month to an agency, this episode is for you.

In this episode, Katrina covers:

• Why traditional PR agencies don’t work for most entrepreneurs
• What it really means to be press-ready
• The myth of paying for “access” and how to build relationships yourself
• Why most agencies don’t help with speaking gigs
• How to build PR skills in-house so you never have to outsource again
• The truth about ROI from media placements and what to measure instead
• A better (and cheaper) alternative for personal brands who want press

Want to start building a press-ready personal brand that attracts visibility opportunities with ease?

Join Katrina’s new group coaching program, the Fame-Ready Entrepreneur Program — now open for enrollment. Weekly coaching, PR trainings, and a vault of proven strategies to help you grow your brand on your terms. 

Click here for all of the details: https://knockoutdirective.myflodesk.com/group-coaching