Mass Appeal #8. Building Apps with Empathy - Nico Ritschel (ATM)
Mar 13, 2024
30:50
How do we translate the pains of our consumers into a product that benefits their life? Join Tommy as he chats with Nico Ritschel, the Director of Engineering at ATM, about how he helps the rewards app develop features that empathize with the needs of their users.
ATM helps people monetize their personal data. Users can earn rewards, make money, and invest it by taking surveys, playing games, and more. Prior to ATM, Nico worked as a software engineer at Acorns and Netflix.
Questions Nico Answered in this Episode:
- What can ATM app users do with their rewards?
- Since its start, how has the company decided what features to add?
- Are “daily questions” different from surveys?
- How do you determine what is a pervasive sentiment among your users?
- What are you looking forward to in 2024?
Timestamp:
- 4:07 Nico’s industry background
- 5:55 What is ATM?
- 10:40 Developing ATM’s features
- 13:58 Daily questions
- 16:43 Making product decisions
- 20:00 A perspective outside data
- 21:24 An engineer’s role
- 27:00 What’s ahead