3- Joel Califa @GitHub: Business, yes. But users first.
Feb 20, 2018
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Joel Califa, senior product designer at GitHub, discusses subverted design, the importance of putting users first, and the need for designers to learn about business. They explore dark patterns used by popular platforms, measuring performance at GitHub, and balancing user and business needs in design.
Designers should prioritize user needs over business goals and use empathy as a tool for design.
Designers should learn about business models, work with data, and understand the consequences of design decisions.
Deep dives
The Shift from User-Centric Design to Business-Focused Design
The podcast episode discusses the shift in the design industry where designers are starting to prioritize business goals over user needs. It highlights the importance of understanding business knowledge while still keeping users as a priority. The podcast emphasizes the need for designers to learn about business models, work with data, and have a logistical understanding of how decisions are made. Examples of subverted design are mentioned, such as LinkedIn's use of dark patterns and Facebook's emotional friction when deactivating an account. The importance of putting the user first and using empathy as a tool for design is also emphasized.
Gaining Business Education through Experience
The podcast episode discusses how designers can gain business knowledge through their professional experience. It suggests that designers can start by listening to conversations about strategy, pricing, and decision-making in their workplace. As they gain more experience, they can gradually get involved in these discussions and learn about different aspects of the business. The use of data is highlighted as an important skill that designers should develop to make more informed and user-centric decisions. The podcast also suggests understanding business models and the consequences of design decisions as part of gaining business education.
Advice for Young Designers
The podcast episode offers advice for young designers who are just starting out. It encourages them to figure out their career goals and what they want to achieve as designers. Researching the industry and seeking mentorship or guidance from industry leaders is recommended. The importance of setting personal goals and constantly working towards them is emphasized. The episode suggests that young designers should also be open to learning and gaining experience in different areas to develop a well-rounded skill set.
Getting in Touch with Joel Kalifa
Listeners who are interested in reaching out to Joel Kalifa can connect with him on Twitter @notdetails or visit his blog at JoelKalifa.com/blog. He also mentioned sending out a weekly newsletter that discusses various design-related topics. The episode encourages listeners to engage with Joel and explore his writings for further insights and discussions.
Joel Califa is a senior product designer at GitHub. He recently wrote a very interesting and popular blog post Subverted Design, which describes what happens if designers forget that their first responsibility is still the user. You can read the full article on Joel's blog.
In this episode we spoke about:
examples of subverted design and how you can fight against it
why putting users first is designers role even if other departments want us to become business-focused,
and why you should still learn about business.
More info on www.beyondusers.com
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