Marketing Operators E036: Our Biggest Mistakes & Lessons Learnt This Year
Dec 3, 2024
Dive into a candid discussion about the biggest mistakes and lessons of the past year. Discover the challenges of forecasting in a tightening market and the balancing act of optimism and realism. Learn how quick decision-making can seize opportunities and the importance of sustainable growth strategies. The team reflects on their experiences with direct-to-consumer marketing and shares innovative pricing strategies to enhance perceived value during Black Friday. Tune in for valuable insights on adapting to market conditions and enhancing efficiency with AI tools.
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Black Friday Forecasting Challenges
- Forecasting growth this year is difficult due to Black Friday shifting a week later.
- This makes year-over-year comparisons and predictions challenging.
Agency Expectations vs. Reality
- Connor Roland's team expected agencies to adapt to Hexclad's changing needs, but agencies prioritize consistency.
- This mismatch led to repetitive work and a realization that internal teams offer more agility.
Forecasting and Outlier Events
- Connor Gross highlights the importance of recognizing outlier events when forecasting.
- Projecting growth on top of an exceptionally successful period can lead to inaccurate predictions.