Liz Faircloth dives into the often-overlooked art of market analysis, explaining why understanding local markets is more critical than focusing solely on properties. From identifying key economic drivers to mastering underwriting, this episode offers actionable insights to help you invest strategically and build a solid foundation for long-term success.

KEY TALKING POINTS:

0:00 - Why You Shouldn’t “Put The Deal In Front Of The Market”

0:55 - Why Should You Focus On One Market?

1:49 - Becoming A Pro At Market Analysis

5:02 - The Two Things You Need To Be

5:37 - Diving Into Underwriting — The Data That Matters

9:36 - Projecting Rents

12:17 - Building A Team

15:25 - Outro

LINKS:

Instagram: Liz Faircloth

https://www.instagram.com/therealestateinvesther/

Website: Liz Faircloth

https://www.linktr.ee/investher

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/

254: Stop Guessing and Start Winning: Market Analysis Demystified