665: The Path to $1k/mo with Mini Digital Products
Apr 3, 2025
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Cody Berman, a seasoned side hustler and co-founder of Gold City Ventures, shares his journey of achieving $1,000/month through a newly launched Etsy shop in just 116 days. He reveals his keyword research strategies to discover low-competition niches and emphasizes the dual role of printables as both income sources and marketing tools. Berman also discusses streamlining entrepreneurial resources and focuses on the power of narrowing down projects to enhance results, helping aspiring creators thrive in a competitive market.
Cody Berman successfully reached $1,000/month on Etsy in just 116 days by leveraging strategic keyword research and targeting specific niches.
Repurposing existing resources into mini digital products, known as 'white labeling,' can significantly simplify the creation process for new sellers.
Effective Etsy listings should clearly articulate product value through concise titles and high-quality images to enhance conversion rates.
Deep dives
Building a Successful Etsy Shop
Starting an Etsy shop can be a lucrative side hustle, as highlighted by the example of a new store reaching $1,000 a month in revenue within 116 days. The approach taken involved launching the shop anonymously, allowing for experimentation without the pressure of an established audience. The seller’s strategy emphasized identifying market demand through keyword research and creating printables based on that data, ensuring products catered to specific niches rather than generic offerings. This method demonstrates that with the right planning and execution, even a late entrant to the market can carve out a share of the income stream.
Leveraging Existing Resources for Product Creation
For aspiring entrepreneurs without prior digital products, utilizing existing resources can significantly ease the product creation process. Entrepreneurs are encouraged to repurpose trackers or planners they already use into sellable templates, a concept known as 'white labeling.' This strategy not only saves time but also allows sellers to leverage their existing knowledge and tools to create appealing products for others. Successful examples of this practice include turning media kits or budgeting spreadsheets into marketable items, thereby monetizing the time and effort already invested in these resources.
Strategic Keyword Research for Market Success
Effective keyword research is crucial in identifying viable product opportunities on Etsy, helping sellers avoid oversaturated markets. Utilizing tools like eRank or Everbee to analyze competition and demand can guide sellers towards niches where search volume is significant but competition is relatively low. A seller mentioned that they focus on products with yellow search demand and green competition to strike a balance that maximizes visibility and potential sales. By understanding these metrics, sellers can make better-informed decisions about what products to create and market.
Importance of Niche Targeting
Niche targeting can greatly enhance a seller's chances of success in a crowded marketplace like Etsy. Aiming for specific demographics, such as unique thank-you cards for certain professions, can lead to lower competition and higher conversion rates. By tailoring products to meet specific buyer needs, sellers can stand out amongst generic options. Emphasizing niche markets aligns product offerings with consumer searches, ultimately improving visibility and attractiveness to potential buyers.
Driving Traffic and Conversion Through Effective Listings
Creating compelling Etsy listings involves more than just attractive products; clarity in titles, descriptions, and images is essential for conversion. The best practice is to clearly showcase what the buyer will receive, making it easy for them to understand the value of the product. High-quality images that present the printable in a relatable context can act as the 'gatekeeper' to attracting sales. Additionally, using existing templates for product listings ensures consistency and reduces the workload, allowing sellers to scale their offerings more efficiently.
Cody Berman is no stranger to selling digital products.
He’s known in the side hustle world as the "printable guy" and co-founder of Gold City Ventures, but when Internet skeptics told him the Etsy market was "too saturated now" compared to when he started in 2018, Cody accepted the challenge.
And proved them wrong.
From zero to $1,000/month in 116 days with a brand-new Etsy shop, with no followers, no email list, and no marketing. Just skill and data-driven decisions.
(If you want to shortcut the learning curve, check out his course: