Proof to Product

356 | Two Wholesale Metrics To Monitor with Katie Hunt

Aug 15, 2024

Selling physical products demands grit and resilience, especially during slow sales seasons. The discussion highlights two crucial metrics that can help strengthen relationships with current accounts. Listeners will discover strategies to identify reorder opportunities and streamline purchasing processes. Small yet impactful changes can enhance cash flow and boost wholesale revenue. This insightful conversation is perfect for those looking to reignite their sales and build confidence in their wholesale journey.

13:29

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Quick takeaways

Nurturing relationships with existing customers can lead to increased reorder rates, significantly boosting wholesale profits and sales performance.

Increasing Average Order Value through effective pricing strategies and personalized recommendations is essential for driving substantial revenue growth in wholesale.

Deep dives

The Importance of Reorder Rates

Increasing the frequency at which existing customers reorder can significantly enhance wholesale profits. Established accounts are often the closest leads, and nurturing these relationships can lead to larger and more frequent orders. Understanding the 80-20 rule emphasizes that a substantial portion of revenue typically comes from a small percentage of top customers. By analyzing sales data to identify these key clients and tailoring outreach to encourage reorders, businesses can leverage their existing relationships for growth.

Enhancing Wholesale Sales through Key Metrics

13min

There’s no “easy mode” in business. Selling physical products is a lot of work and being a product entrepreneur requires grit, tenacity, and courage.

Today’s episode is for seasoned wholesalers who might be experiencing a slower sales season this summer. If your sales have stalled, there are two metrics that you can tap into to build stronger relationships with your current accounts and sustainably scale your revenue for wholesale.

Tune in and you’ll learn how to find opportunities for reorders, simplify your purchasing process, make small but impactful changes that improve cash flow for your business, and more. This episode offers some high-level number-crunching and practical sales strategies that will help you increase your wholesale revenue and get out of your sales slump.

Today’s episode is brought to you by our signature program, Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you’ll not only feel more confident but you’ll reach your wholesale goals faster. Come join the program now!

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