Super Bowl activations without Super Bowl ads? That’s exactly what Colle McVoy pulled off with Frank’s RedHot x Paris Hilton and Purdue x Wayne Brady, creating two viral game-day moments that broke through the noise.
In this episode, Meghan Figueroa (VP, Group Creative Director) and Andrew Miller (VP, Group Earned Creative & Media Relations Director) take us behind the scenes of these earned-media-driven activations, revealing how they tackled production challenges, last-minute pivots, and Super Bowl-sized expectations to make it all happen.
Tap in to hear how they made it happen. 👇
🔗 Learn more about Colle McVoy: collemcvoy.com
🎙 Connect with Andrew Miller: linkedin.com/in/andrewthomasmiller
🎙 Connect with Meghan Figueroa: linkedin.com/in/meghanfigueroa
Breaking and Entering Advertising Podcast