Do Business. Do Life. — The Financial Advisor Podcast — DBDL 113: Andrew Woodward - How Buying a Pro Sports Team Actually Works
In 2010, two investors bought the Golden State Warriors for $450 million. Today, the franchise is worth over $9 billion.
That’s not luck, it’s strategy!
But how do these deals actually happen? Who’s behind them? And why are pro sports teams becoming the ultimate alternative investment?
In this episode, I’m talking with Andrew Woodward—former right-hand to Leigh Steinberg, the real-life inspiration behind Jerry Maguire—to explore one of the most exclusive asset classes on the planet: professional sports teams.
Andrew is now a key figure at Game Plan, an investment bank that helps broker deals for NFL, NBA, MLB, and NHL franchises. And in this conversation, he reveals how these deals are sourced, why valuations keep exploding, and what advisors can learn from it all.
From ownership structures and revenue streams to the rise of private equity in sports, this episode pulls back the curtain on how billion-dollar teams really get bought and sold.
The biggest insights from Andrew Woodward …
1.) How NFL Agents Earn Trust (and Referrals) for Life
Leigh Steinberg didn’t become the inspiration for Jerry Maguire by luck. Andrew shares the relationship-building playbook he learned from Leigh—and how trust, not tactics, is what lands high-profile clients.
2.) Why Pro Sports Teams Are the Ultimate Alt Investment
These assets aren’t just trophies, they’re smart plays in a scarce, high-demand market. Andrew explains the drivers behind skyrocketing team valuations and what makes them so appealing to sophisticated investors.
3.) The Revenue Streams Behind Billion-Dollar Teams
From ticketing and sponsorships to media rights and real estate, today’s franchises generate income across multiple verticals. Andrew breaks down how these revenue engines work—and what advisors can learn from the way pro teams diversify and scale.
4.) How Private Equity Is Opening the Door
With team valuations on the rise, leagues are embracing private equity in new ways. Andrew unpacks how this shift is creating more access points for investors.
SHOW NOTES
https://bradleyjohnson.com/113
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