Do Business. Do Life. — The Financial Advisor Podcast — DBDL

You've built a successful advisory firm. But when a prospect walks through the door with $5 million, $10 million, or even $20 million in investable assets, does your approach suddenly change? I've seen this happen countless times over the last 20 years. Advisors who are great at winning business with their typical clients suddenly struggle when there's an extra zero on the account. And here's what's interesting. It's often not a lack of experience, credentials, or financial planning expertise that's costing them these opportunities. I've watched firms go from struggling to attract a single millionaire client to bringing in $140–$150 million in annual business, without changing the financial products they offer. In today's episode, I'm breaking down three common mistakes that keep advisors from winning high-net-worth clients, why bigger opportunities can bring out some of our worst habits, and what separates advisors who consistently land these relationships from those who struggle to get them across the finish line.3 Insights From This Week’s Episode…#1.) Why Wealthy Prospects Aren't Buying What You're SellingHigh-net-worth individuals have likely heard every product pitch imaginable. So why do so many advisors continue approaching these relationships the same way? We explore what wealthy prospects are actually looking for and why some advisors struggle to make that connection.#2.) What's Keeping You From Attracting Wealthier Clients?One Triad member went from having no clients with more than $1 million in investable assets to landing individual relationships worth $3 million, $6 million, and $10 million. We explore what was holding the firm back and what changed.#3.) When a $10 Million Prospect Isn't Worth PursuingIt's easy to justify almost anything when a big opportunity is on the line. But I've seen advisors waste countless hours chasing prospects who were never going to become clients. I share a personal experience that changed how I think about these relationships and why some of the biggest opportunities aren't always the best ones.STRUGGLING TO SERVE HIGH-NET-WORTH CLIENTS?Get access to Triad's advanced planning team, led by experienced CFAs and CFPs, to help you confidently serve clients with $5M, $10M, or $20M+ in investable assets. Learn more: https://bradleyjohnson.com/194-advanced-planning/SHOW NOTEShttps://bradleyjohnson.com/194FOLLOW BRAD JOHNSON ON SOCIALXInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP11266079543See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever been halfway through a presentation and noticed people checking their phones, looking around the room, or completely tuning out?It's a challenge a lot of financial advisors face, especially when you're trying to educate prospects on complicated financial topics.And here's the problem. You can have great information to share, but if people aren't paying attention, how much of it is actually getting through?My guest today is Rob Ferre, an award-winning emcee and entertainer who's spent more than 20 years engaging audiences, from Disney and Universal Studios to corporate events and NBA halftime shows.Rob recently hosted one of our Triad events, and I wanted to pick his brain on what makes some speakers so good at holding a room's attention while others struggle to keep people engaged.We get into the common mistakes that cause audiences to check out, how to make your client events more interactive, what to do when someone tries to hijack your presentation, and why a little humor can go a long way toward building trust.3 Insights From This Week’s Episode…#1.) Why Your Audience Checks Out (Even When the Content Is Good)You might have something incredibly valuable to share, but that doesn't mean people will stay engaged long enough to hear it. Rob explains why audiences lose interest, the warning signs to watch for, and what separates presentations that hold people's attention from those that don't.#2.) Turning Ordinary Client Events Into Memorable ExperiencesThere's a big difference between hosting an event where people sit and listen and creating an experience they actually enjoy being part of. We explore how small changes to your approach can make client events more engaging, personal, and memorable.#3.) The Surprising Connection Between Humor and TrustYou don't have to be a comedian to make people laugh. But the wrong kind of humor can undermine your credibility just as quickly as the right kind can build connection. Rob shares what he's learned about using humor to win over an audience without making anyone uncomfortable.SPONSORED BY BELAYIf you’re an advisor and you’re still scheduling your own appointments, sending your own follow-up emails, or dealing with other tasks keeping you from bringing on other clients, you’re the bottleneck. BELAY helps busy leaders find world-class Virtual Assistants who can take tasks off their plate, protect their time, and help them stay focused on the work that actually moves the business forward. Learn more about BELAY and find the right assistant for your business here: http://belaysolutions.com/dbdlSHOW NOTEShttps://bradleyjohnson.com/193FOLLOW BRAD JOHNSON ON SOCIALXInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP1026603549See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're a financial advisor, here's a question worth asking: What makes the experience of working with your firm different from working with the advisor down the street?Because if your answer comes down to the financial products you offer, you've got a problem. And with AI making it easier than ever for consumers to research and compare those products, that problem is only getting bigger.Nearly a decade ago, I recorded my very first solo episode about a simple business lesson that’s helped countless advisors rethink how they run their firms.Today, I'm revisiting that lesson and breaking down why it's even more relevant now, what McDonald's can teach us about standing out in a crowded industry, and why the way you communicate your value could determine how well your firm competes in the years ahead.3 Insights From This Week’s Episode…#1.) Why Great Financial Advice Isn't Enough to Stand OutYou might deliver incredible financial advice, but if prospects can't see what makes your firm different, you're competing with every other advisor offering the same products. We explore what McDonald's figured out decades ago and why that lesson has helped advisors build firms worth hundreds of millions, even billions of dollars.#2.) Are You Making Financial Planning Too Complicated?Your clients come to you because they want someone to make their financial lives easier. Yet many advisors unintentionally make things more confusing with complicated explanations, industry jargon, and too many choices. We look at why this disconnect matters and what it could be costing your firm in new business and referrals.#3.) How AI Is Changing the Value of Financial AdviceYour clients can now research financial products, compare fees, and weigh the pros and cons in seconds. So what happens when the information advisors once provided becomes available to everyone? I share why I believe this shift threatens traditional product-focused advisory firms and where the biggest opportunities may lie for advisors moving forward.WANT TO GO DEEPER ON PROCESS VS. PRODUCT?Check out the original 25-minute episode that explores this concept in greater detail.Get access here: https://bradleyjohnson.com/192-original-solo-episode/SHOW NOTEShttps://bradleyjohnson.com/192FOLLOW BRAD JOHNSON ON SOCIALXInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There’s a point where being good at what you do isn’t enough.Financial advisors are competing for clients, talent, attention, and trust. And when everyone starts looking and sounding the same, it becomes harder for people to understand why they should choose you.Zach Nadler has spent more than 17 years working with Gary Vaynerchuk and the last eight building VaynerSpeakers. Along the way, he’s had a front-row seat to what separates people and businesses that become indispensable from those that blend into the crowd.Zach and I explore why telling people what they want to hear can actually hurt your business, what the best partnerships get right about feedback, how great leaders respond when circumstances change overnight, and why creating a memorable experience often comes down to things that have nothing to do with spending more money.We also get into what it actually takes to become a paid speaker, why having a great story isn't enough, and the question every Financial Advisor should ask before expecting someone to pay them to get on stage.3 Insights From This Week’s Episode…#1.) The Cost of Telling People What They Want to HearIt’s tempting to keep clients, employees, and partners happy by avoiding difficult conversations. But Zach has seen how quickly that can turn a valuable relationship into a transactional one. We explore why the willingness to say what others won’t can become a major competitive advantage.#2.) Why Great Businesses Are Hard to CopyAs companies grow, it becomes harder to maintain the personal attention that made people choose them in the first place. Zach shares what he’s learned from GaryVee and some of the world’s best speakers about creating relationships and experiences that don’t feel interchangeable.#3.) What Pressure Reveals About LeadershipWhen COVID shut down the speaking industry almost overnight, Zach’s team had no choice but to adapt. We unpack what that experience taught him about staying nimble, making difficult decisions, and how a leader’s response to uncertainty can spread throughout an entire organization.SPONSORED BY BELAYIf you’re an advisor and you’re still scheduling your own appointments, sending your own follow-up emails, or dealing with other tasks keeping you from bringing on other clients, you’re the bottleneck. BELAY helps busy leaders find world-class Virtual Assistants who can take tasks off their plate, protect their time, and help them stay focused on the work that actually moves the business forward. Learn more about BELAY and find the right assistant for your business here: http://belaysolutions.com/dbdlSHOW NOTEShttps://bradleyjohnson.com/191FOLLOW BRAD JOHNSON ON SOCIALXInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Imagine this. A new advisor joins your firm. Ten months later, he brought in roughly $40 million in new assets.That’s what happened at Dana Dunkelberger’s firm.In this episode, Dana and I unpack what happened behind the scenes to help one of his newer advisors ramp up that quickly, and why developing great advisors takes a lot more than handing someone a process and hoping they figure it out.We also get into the uncomfortable part of getting someone ready, the role repetition and feedback play in their development, and the mistake many successful founders make once they start building a team around them.3 Insights From This Week’s Episode…#1.) Why Your Team Can’t Learn What Only Exists In Your HeadExperienced advisors often operate on instinct without realizing how much knowledge they’ve accumulated over the years. The problem shows up when they expect newer advisors to somehow replicate a process that was never clearly taught in the first place.#2.) The Hidden Cost Of Avoiding Uncomfortable PracticeRole-playing a sales appointment can feel awkward, especially when peers are watching and pointing out what needs work. But Dana has noticed a major difference between advisors willing to expose their weaknesses and those who avoid that discomfort.#3.) When The Founder Becomes The BottleneckThe habits that helped you build the business can eventually make it harder to scale. Dana and Brad explore why founders sometimes struggle to hand over responsibility and how staying involved in everything can quietly hold talented team members back.SHOW NOTEShttps://bradleyjohnson.com/190TRIAD SALES LABLearn how to break through the ceiling using the framework behind some of Triad’s fastest-growing firms. Discover the sales system that scales and apply right here: https://bradleyjohnson.com/190-triad-sales-lab/FOLLOW BRAD JOHNSON ON SOCIALXInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The bigger your firm gets, the easier it is to lose sight of what made it work in the first place.I’ve spent 20 years in finance watching firms chase better marketing, sales processes, and growth strategies while overlooking some of the things that quietly determine whether a business gets stronger or loses its identity as it grows.In this solo episode, I share three lessons that helped us grow Triad from an idea in 2020 to serving 100 firms nationwide—and a simple test for whether you’re building a firm that can truly outlast you.3 Insights From This Week’s Episode…#1.) When You're Sick of Saying It, You're Halfway ThereYour mission and values can't live on a wall. Brad explains why every new hire and every new client resets the count—and why repeating what you stand for is how you eventually start hearing it repeated back to you.#2.) Who's Sitting At Your Table?The people around you can either accelerate where you're going or slow you down. Brad shares why the right table isn't just about surrounding yourself with smart people. It's about finding people who have been where you want to go and are willing to help you get there.#3.) Save A Seat For The Person You ServeAt Triad, an empty chair sits in every conference room as a physical reminder of the member who isn't in the room. Brad explains how that chair has influenced what Triad builds, how the team makes decisions, and the conversations that happen behind closed doors.SPONSORED BY BELAYIf you’re an advisor and you’re still scheduling your own appointments, sending your own follow-up emails, or dealing with other tasks keeping you from bringing on other clients, you’re the bottleneck. BELAY helps busy leaders find world-class Virtual Assistants who can take tasks off their plate, protect their time, and help them stay focused on the work that actually moves the business forward. Learn more about BELAY and find the right assistant for your business here: http://belaysolutions.com/dbdlSHOW NOTEShttps://bradleyjohnson.com/189TRIAD SALES LABLearn how to break through the ceiling using the framework behind some of Triad’s fastest-growing firms. Discover the sales system that scales and apply right here: https://bradleyjohnson.com/189-triad-sales-lab/FOLLOW BRAD JOHNSON ON SOCIALXInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Four days after Anthropic released Claude for Financial Advisors, it was the main topic on our AI mastermind call. I get why. Asking one tool to pull your appointments, your Schwab balances, and your Orion data, and having it all ready before your first meeting, is hard to ignore.But there's a gap between a tool being available and a tool being ready to use in your firm.Most advisors are thinking about what this can do. Far fewer are thinking about where client data goes once it starts moving between systems, who is reviewing what the AI produces, or whether their compliance program holds up when a regulator asks how the firm uses AI.So I sat down with Triad's CTO, Quin Kilgore, and our Chief Compliance Officer, Shannon McGinnis, for an early take. Quin brings the tech stack side. Shannon brings the side that keeps you out of trouble. I play the advisor who wants to turn it on today.If you've been tempted to connect a new AI tool to your client data, or you're not sure your firm has an AI policy at all, listen to this before you do.3 Insights From This Week’s Episode…#1.) Treat AI Like A New EmployeeShannon shares a simple framework for thinking about AI inside an advisory firm. Just as you wouldn't hire someone, give them access to every system, and walk away, bringing AI deeper into your business introduces questions around policies, training, access, oversight, and ongoing supervision.#2). Archiving Your AI Isn't EnoughIt's easy to assume that if your AI tool keeps logs, you're covered. Shannon explains why the logs are only the starting point, and what regulators expect you to do with them.#3.) The Weak Link Between Your Trusted ToolsSchwab and Orion grew up in a regulated industry. Claude didn't. We look at what changes when a newer, general-purpose tool gets connected to the systems holding your clients' data, and the question most advisors aren't asking about the connection itself.FREE GIVEAWAYGet Your Free PDF of Our AI Implementation Checklist by Visiting: https://bradleyjohnson.com/188-ai-implementation-guide/SPONSORED BY BELAYIf you’re an advisor and you’re still scheduling your own appointments, sending your own follow-up emails, or dealing with other tasks keeping you from bringing on other clients, you’re the bottleneck. BELAY helps busy leaders find world-class Virtual Assistants who can take tasks off their plate, protect their time, and help them stay focused on the work that actually moves the business forward. Learn more about BELAY and find the right assistant for your business here: http://belaysolutions.com/dbdlSHOW NOTEShttps://bradleyjohnson.com/188FOLLOW BRAD JOHNSON ON SOCIALXInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP10265950813See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nico Pesci’s firm went from bringing in roughly $150k–$250k in new assets per client to between $1M-$2M.But the interesting part isn’t some new marketing funnel, sales script, or lead source.It’s what changed in the way Nico thinks about the client relationship itself.In this conversation, Nico and I explore why advisors can unknowingly limit themselves before a prospect meeting even begins, what changes when a $17 million opportunity walks through the door, and why high-net-worth clients may be looking for something very different than what the financial industry has traditionally sold them.We also get into the challenge of taking what works inside a founder’s head and turning it into something an entire team can consistently deliver.3 Insights From This Week’s Episode…#1.) The Prospect You Almost Write OffNico talks about the assumptions advisors make about a small crowd, an unqualified list, or a prospect who doesn't look the part, and what those assumptions quietly cost.#2.) Why Bigger Clients Expose Weak Sales ProcessesPut a $17 million prospect across the table and suddenly even experienced advisors can start changing how they communicate, selling differently, or abandoning the process they normally trust. We explore why the size of an opportunity can create its own set of problems.#3.) The Bottleneck Hidden Inside The FounderThere’s a limit to how far an advisory firm can scale when every important conversation still depends on the founder. Nico shares what he’s learned moving from solo advisor to founder and the new challenges that appear when other people are trusting you with their careers.TRIAD SALES LABLearn how to break through the ceiling using the framework behind some of Triad’s fastest-growing firms. Discover the sales system that scales and apply right here: https://bradleyjohnson.com/186-triad-sales-lab/SHOW NOTEShttps://bradleyjohnson.com/187FOLLOW BRAD JOHNSON ON SOCIALXInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies.TP09265933114See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eventually, growth creates a problem: there simply isn't enough of you to go around.So you hire another advisor, give them a quick download of how you do things, start filling their calendar, and then wonder why they aren't converting the way you do.I've watched this happen over and over during the last 20 years. And in many cases, the problem isn't the person you hired. It's what was waiting for them when they walked in the door.In this episode, I walk through two firms facing the same growth ceiling but getting very different results from their next advisor. If your firm's growth still depends on you being the best salesperson in the room, this episode will show you what needs to change before you can actually build a sales team that scales.3 Insights From This Week’s Episode…#1.) Structure Comes Before ScaleA lot of advisors try to solve a capacity problem by simply adding another advisor. But if the roles inside the firm aren't clearly defined first, you can end up duplicating the same bottlenecks instead of removing them.#2.) New Advisors Need A Training TrackGiving someone a quick download and then putting them in front of prospects is one of the fastest ways to lose confidence, waste leads, and decide the hire was a mistake. We cover why the path into the sales role matters just as much as the person you hire.#3.) Lead Flow Shouldn't Be RandomAs your sales team grows, sending every new opportunity to whoever has an opening can create expensive mismatches. We unpack why the way leads are distributed becomes a major part of protecting conversion and scaling the team.SHOW NOTEShttps://bradleyjohnson.com/186TRIAD SALES LABLearn how to break through the ceiling using the framework behind some of Triad’s fastest-growing firms. Discover the sales system that scales and apply right here: https://bradleyjohnson.com/186-triad-sales-lab/FOLLOW BRAD JOHNSON ON SOCIALXInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP09265770676See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gary Vaynerchuk didn't build a 2,200-person company by keeping his hands on everything.Claude Silver has spent the last 12 years helping him build the culture behind that growth as Chief Heart Officer at VaynerX, the company behind VaynerMedia and Gary's broader business empire.In this conversation, Claude shares the one sentence Gary gave her that became a North Star for how they hire, lead, develop people, and scale without making the entire company dependent on him.We also get into what Vayner looks for in leaders, why Claude doesn't believe in "A-players only," and how they create accountability without building a culture of fear.If you're trying to grow a firm beyond yourself without losing the culture that made it successful, there's a lot to learn here.3 Insights From This Week’s Episode…#1.) The One Sentence Behind Vayner’s GrowthWhen Claude became Chief Heart Officer, Gary gave her a single sentence that became the North Star for the company they were building. We explore how that idea shaped the culture as Vayner grew from roughly 200 people to more than 2,200.#2.) Is "A-Players Only" Actually The Right Standard?I told Claude that one of our beliefs at Triad is A-players only. Her response surprised me: Vayner is perfectly comfortable with B-players. The conversation that follows raises an important question about what you should actually be measuring when you're building a high-performing team.#3.) The Leadership Problem Training Doesn't SolveYou can teach someone processes, systems, and technical skills. Leadership is harder. We explore why coaching, accountability, emotional intelligence, and the ability to navigate messy human behavior become increasingly important as a company scales.SPONSORED BY BELAYIf you’re an advisor and you’re still scheduling your own appointments, sending your own follow-up emails, or dealing with other tasks keeping you from bringing on other clients, you’re the bottleneck. BELAY helps busy leaders find world-class Virtual Assistants who can take tasks off their plate, protect their time, and help them stay focused on the work that actually moves the business forward. Learn more about BELAY and find the right assistant for your business here: http://belaysolutions.com/dbdlSHOW NOTEShttps://bradleyjohnson.com/185FOLLOW BRAD JOHNSON ON SOCIALXInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP09265877888See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.