Pattern Breakers
Emmett Shear: How Twitch Changed Media by Merging it with Gaming
May 13, 2024
Emmett Shear, Co-founder of Twitch, discusses the journey from founding the platform to merging gaming with media. Topics include customer feedback importance, selling a functional calendar, birth of live streaming, challenges in management growth, and the evolution of Twitch. Shear highlights the significance of understanding user needs for success.
38:38
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Quick takeaways
- Twitch succeeded by addressing streamers' desires for recognition and earnings through strategic improvements.
- Twitch's growth was fueled by a customer-centric approach, tailoring features to meet streamers' needs and enhancing user experience.
Deep dives
The Transformation from Justin TV to Twitch
The journey from Justin TV to Twitch was marked by key insights and strategic shifts. Initially, streamers wanted money, fame, and love, driving the early strategies. Implementing a revenue-sharing ad model allowed streamers to earn, enhancing the Twitch experience. By addressing fame through improved video quality and effective discovery tools, Twitch gained momentum. Meeting the need for love with better moderation tools and engaging with streamers shifted Twitch into explosive growth.
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