LEADING BRANDS® — Wavebreak Podcast [161] Scaling Justin's to a $286 million exit with Justin Gold, Founder of Justin's
In 2004, Justin Gold was a vegetarian searching for a way to fuel his active lifestyle.
So he started making varieties of protein-packed nut butter, and now, he’s pretty much reinvented almond butter as we know it.
Today we’re joined by Justin Gold, founder of Justin’s.
In this episode we talk about his journey from starting in his kitchen, to raising money, recruiting talent, and ultimately exiting for $286 million.
We also talk about what his involvement with Justin’s looks like now, some of the products he enjoys the most, and his work in private equity.
Justin is someone who didn’t come from a typical business background and started something huge.
He’s a great reminder to be curious, and how sometimes the most important thing is simply getting started.
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