The Keys to High Enrollment with Elijah Desmond

The next Smiles At Sea cruise is in September, then there’s another in March.

Changing someone’s smile will often change their whole life.

Focus on life-changing moments.

Finances are the #1 impediment to enrollment. Team mindset is #2, #3 is contact rate.

Your team can develop mindsets about certain types of people that lead to not giving 100% for every patient every time.

Go into treatment presentation with he mindset that EVERYONE offers opportunity.

Offer multiple financing options so the highest number of patients can accept treatment.

Marketing is useless if your contact rate is low. Potential patients want information NOW.

Consumers expect convenience for EVERYTHING.

If you treat people with empathy they’ll think you’re the best dentist ever.

Personal referrals are everything.

Social media is for engagement. It’s the modern-day word of mouth, on steroids.

The number of reviews – and the frequency – are both important.

Dentists should not be spending all their time doing consults.

Offer a minimum of 2 implant options.