Selling the Couch 353: Setting Up An Email Series To Market Your Practice
Are you using an email sequence in your practice? In today’s session, we are exploring the question of why more clinicians don’t create email sequences, which I believe is a smart and logical move. I have found that most of our STC sales come via our email list, and not through social media platforms. I’ve learned the hard lessons about this topic, so I hope this conversation will help you avoid some of my mistakes in this area. Join us to learn more!
Our Featured Guest
Avivit Fisher
Avivit Fisher is the founder and owner of REdD Strategy and a marketing and business coach for therapists in private practice. Her work with therapists helps them attract their ideal clients through branding, digital marketing, and advertising. We will discuss what an email sequence is, why many clinicians aren’t creating it, and how you can repurpose existing content in your email sequence. We will cover why this tool makes sense in many ways and can be helpful to get more clients in the door.
You’ll Learn:
- What an email sequence is
- How an email sequence welcomes someone to your email list and draws them into your circle
- Why more clinicians aren’t taking advantage of an email sequence
- Why your email list is a better way to build your audience–as opposed to social media platforms
- How to pick a topic for an email sequence and strategically offer a lead magnet
- Why an email sequence should be useful to your subscribers and keep their interests in mind
- Avivit’s example of her email welcome sequence
- Details about ideal email sequences for solo and group practitioners
- How to handle the fear of unsubscribers
- The top mistake therapists make in using an email sequence
Resources:
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Want to launch your online course?
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Mentioned in this episode:
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