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Buying your hometown newspaper, with Samantha & Greg Enslen
Jun 27, 2024
Samantha Enslen, an entrepreneur who recently bought a hometown newspaper, and her co-owner Greg Enslen, an advocate for community journalism, dive into the vibrant world of local news. They discuss refreshing outdated systems and widening news coverage to engage readers. The duo tackles the balance between print and digital content, the hurdles of ad sales, and the role of AI in journalism. Their passion for hyper-local reporting shines through, highlighting the importance of authentic stories and community ties.
46:13
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Quick takeaways
- Samantha and Greg Enslen emphasize the importance of hyper-local reporting to strengthen community connections and fill news gaps left by competitors.
- The couple's transition to modern business practices, including cloud-based systems and freelance writers, aims to revitalize the local newspaper's operations and sustainability.
Deep dives
The Purchase Decision Behind a Local Newspaper
The decision to buy a local newspaper, the Tippie Canoe Gazette, stemmed from a desire to keep it open when faced with potential closure. Greg Enslen had aspired to own the newspaper for years, continually trying to bid whenever it went on sale. After receiving a call from the editor about the possibility of shutting down the paper, he, along with his wife Samantha, engaged in discussions that culminated in their purchase. Recognizing the importance of local journalism, they aimed to demonstrate that local newspapers could still thrive despite a common perception of decline in the industry.
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