Jason On Firms Podcast 443 How This Micro Niche Accounting Firm Grows At 100k+ Per Year!
Apr 15, 2025
Discover how a micro-niche accounting firm thrives by focusing on the fitness industry and utilizing dual websites for marketing. Learn how personal passions like powerlifting can enhance client relationships and leverage social media. Explore the dynamics of a husband-and-wife team as they navigate offshore hiring and seasonal challenges. Finally, uncover the importance of evaluating legacy clients and strategies to attract premium ones for better profitability.
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Passion Fuels Niche Growth
- This firm uses personal passion in powerlifting to connect with niche clients via Instagram.
- Leveraging personal interests builds natural, trust-based client relationships in a micro-niche.
Visibility Beats Pure Expertise
- Visibility often defines perceived expertise more than actual technical skill.
- Being known in a niche often outweighs deep domain expertise when clients don’t understand technical details.
Hire Relationship Manager Early
- Hire a client relationship manager early to prevent owners from being overwhelmed.
- Delegating client communication increases capacity and firm efficiency.