Matthew Brennan from China Channel and co-host of China Tech Talk joined us to discuss the mobile app Douyin aka Tik Tok (for the rest of the world) by Bytedance and why they are poised to be one of the new leading social media platform not just for China but for the rest of the world. We discussed the mechanics in how Douyin work for content creators and consumers and the monetisation model for the app, and how Douyin are now navigating the regulatory environment in China with their user generated content. Last but not least, we also discussed their ongoing feud with Tencent.
