Tetragrammaton with Rick Rubin

Rick Rubin interviewed by Ian Rogers (Bonus episode)

120 snips
Sep 5, 2025
Ian Rogers, a tech visionary and currently Chief Experience Officer at Ledger, interviews Rick Rubin about The Way of Code. They explore vibe coding, a fresh approach that blends creativity with tech, making coding more accessible. The discussion veers into the interplay between AI and spirituality, challenging how artificial intelligence interacts with human emotions. They emphasize the importance of a mindful approach to coding and celebrate the democratization of art through creative expression, reminiscent of the punk rock ethos.
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INSIGHT

Meme Sparked Creative Inquiry

  • Rick Rubin saw a meme about "vibe coding" and used it as a creative prompt to explore a book concept.
  • He treated his daily poetic tweets as prompts to see what emerged from attention and repetition.
ANECDOTE

Nontechnical Entry Point To Coding

  • Rick describes his limited technical understanding: he didn't know what code truly does, only that people care deeply about it.
  • He grasped vibe coding as saying a finished idea and getting an iteration back from a tool.
INSIGHT

Tao Te Ching As Timeless Template

  • Rick chose the Tao Te Ching because its short, mutable aphorisms mirror how readers reinterpret texts across time.
  • He wanted a timeless form that could map to contemporary tech culture without relying on novelty.
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