The GaryVee Audio Experience The World is Changing and It's Time You Change With it!
Nov 1, 2022
Delve into the changing landscape of communication, where traditional press releases may not hold up anymore. Discover why adapting strategies for social media and true consumer engagement has become crucial. The discussions also cover Super Bowl ads, emphasizing the need for genuine connections over outdated metrics. Anecdotes from the hospitality industry shed light on creative branding strategies and effective resource use. Finally, the importance of speed and understanding consumer needs in marketing takes center stage, urging brands to communicate honestly.
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Episode notes
Evaluate Press Release Effectiveness
- Focus on value versus time, resources, and money spent on traditional press releases.
- Consider if the value justifies the effort, especially in the digital age.
B2C Communication Shift
- B2C communication is shifting rapidly to social media and connected TV.
- Prioritize content going viral on platforms like TikTok over traditional media mentions for mass awareness.
Adapt to Today's Trends
- Companies often treat today's trends as the future, delaying adaptation.
- Treat current digital platforms as important now, not just emerging trends.