Curious Minds at Work CM 287: Andrew Brodsky on the Secrets of Successful Virtual Communication
Mar 9, 2025
Andrew Brodsky, a management professor and expert in virtual communication, shares insights from his book, Ping: The Secrets of Successful Virtual Communication. He discusses effective practices for building trust and managing digital conflicts. Brodsky introduces the PING framework (Perspective taking, Initiative, Nonverbal, Goals) and emphasizes the importance of balancing communication modes. He highlights strategies for productive meetings, emotional sensitivity in emails, and the power of frequent, short interactions to enhance relationships.
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We Are All Virtual Communicators
- Virtual communication now dominates work whether remote or in-office because people avoid interrupting colleagues in person.
- Treat any screen-based exchange as 'virtual communication' and design it intentionally rather than by habit.
Use The PING Decision Framework
- Use the PING checklist: Perspective taking, Initiative, Nonverbal, Goals to choose and craft modes.
- Apply each letter to anticipate interpretation, add missing cues, manage nonverbal signals, and match mode to goals.
Question Meetings Before Scheduling
- Ask first: should we meet at all, who needs to be involved, and is the information straightforward.
- If you do meet, set a clear agenda and end time to keep meetings focused and productive.
