The Morning Brief
Tesla Tug-of-War: Maha, AP woo Elon Musk
Feb 25, 2025
Dia Rekhi, an ET journalist with deep insights into Tesla's negotiations, discusses the fierce competition among Indian states to attract Elon Musk's electric vehicle giant. She highlights Andhra Pradesh's strategic incentives, from land deals to tax benefits, aimed at enticing Tesla amid a challenging EV landscape. The conversation delves into the implications for job creation and the existing Indian auto industry. Rekhi also examines the geopolitical aspects and the unpredictable nature of Musk's decisions regarding Tesla's Indian adventure.
17:08
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Quick takeaways
- Various Indian states are aggressively competing with incentives to attract Tesla, showcasing their infrastructure and supplier networks to appeal to the automaker.
- Tesla's potential entry into India faces hurdles due to high import tariffs and geopolitical factors, complicating the decision-making process for investment.
Deep dives
Tesla's Hiring Surge in India
Tesla has begun hiring in India, focusing on positions related to sales and customer support. This hiring spree, particularly in major cities like Mumbai and Delhi, signals serious intentions of establishing a presence in the Indian market. Industry insiders suggest that Tesla is keen on recruiting talent from Tata Motors, seen as a leader in the EV sector, to bolster its manufacturing plans. This renewed effort follows a history of discussions with local and national government officials, which have often ended without concrete decisions, largely due to high import duties on EVs.
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