Welcome to episode #402 of Six Pixels Of Separation - The Twist Image Podcast. Back in 2000 (yes, way back then), I read a book that made me rethink everything that I thought I knew about marketing. It was called, The Anatomy of Buzz, and it was written by Emanuel Rosen. Long before we were all talking about social media, viral videos, content marketing and more, Rosen was busy studying what makes people do the things that they do. You find a "best marketing books ever" list and not see The Anatomy of Buzz on it. Rosen, a former marketing professional, considers himself a writer, researcher, teacher and speaker. I'm fortunate because, over the years, Emanuel and I have become friends. In 2009, he looked again at what makes people talk about brands and wrote, The Anatomy of Buzz Revisited. Now, he's back with a fascinating business book called, Absolute Value (that he co-wrote with Itamar Simonson). It has been getting incredible reviews... and for good reason. In this book, Emanuel wonders about the value of brands, marketing and advertising in a world where information is everywhere, available in real-time and spin becomes, increasingly, more difficult from brands to pull off. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #402 - Host: Mitch Joel.

Running time: 45:38.
Please send in questions, comments, suggestions - mitch@twistimage.com.
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In conversation with Emanuel Rosen.
Absolute Value.
The Anatomy of Buzz.
The Anatomy of Buzz Revisited.
Follow Emanuel on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #402 - Host: Mitch Joel.

Tags: absolute value advertising podcast blog blogging brand business book business podcast content marketing david usher digital marketing emanuel rosen facebook itamar simonson itunes marketing blogger marketing podcast podcast podcasting social media the anatomy of buzz the anatomy of buzz revisited twitter video podcast

SPOS #402 - The Absolute Value Of Marketing With Emanuel Rosen