How to Choose the Right Revenue Manager for STRs

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What happens when revenue management is treated like a side task instead of a core function in your STR business?

In this episode of Get Paid For Your Pad, Jasper Ribbers breaks down how short-term rental operators should think about revenue management ownership in today’s tighter, more competitive market. With margins shrinking and performance no longer rising automatically year over year, Jasper explains why who owns revenue management can be the difference between breaking even and building a profitable business.

Whether you currently manage pricing yourself, are considering hiring in-house, or are evaluating revenue management service providers, this episode walks through the real-world trade-offs of each option. Jasper shares practical insights from years of hands-on experience working with STR portfolios at scale and explains why revenue management now deserves the same level of attention as operations, marketing, and distribution.

You’ll discover:

• Why revenue management has become one of the most critical roles in STR businesses

• The advantages and risks of managing revenue yourself as an owner

• Why education is essential before owning or delegating pricing decisions

• What makes hiring an in-house revenue manager especially difficult in STRs

• Why analytical skills alone are not enough for STR revenue management

• How poor revenue management decisions quietly reduce profitability

• Why ramp-up time often hurts performance when hiring in-house

• How the impact of revenue management differs for managers vs owner-operators

• Why revenue gains often outweigh the cost of the right expertise

Jasper also explores the risks of key person dependency, why working with a team can reduce operational exposure, and what operators should expect when working with a revenue management service provider. He explains the importance of transparent reporting, access to pricing tools, aligned incentives, and clear communication, along with what to watch out for when evaluating potential partners.

💡 Topics Covered:

• Revenue management ownership models

• DIY vs in-house vs outsourced revenue management

• STR profitability and margin pressure

• Hiring and training revenue managers

• Revenue reporting and performance transparency

• Key person risk in STR operations

• Pricing tools and access considerations

• Incentive alignment and fee structures

• Evaluating revenue management partners

🔗 Relevant Links:

Learn more about Freewyld Foundry → https://www.freewyldfoundry.com

Follow Jasper Ribbers → https://www.linkedin.com/in/jasperribbers

Follow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundry

Keywords:

short-term rentals, STR revenue management, revenue manager hiring, pricing strategy, STR profitability, revenue ownership, in-house revenue manager, outsourced revenue management, pricing tools, STR operations, Airbnb pricing, vacation rentals, revenue reporting, Freewyld, Freewyld Foundry, Jasper Ribbers, revenue optimization, portfolio performance

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