Business Wars

Nike vs Adidas - The Starting Line | 2

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Mar 1, 2018
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ANECDOTE

Dassler's Olympic Goal

  • Adi Dassler drove to the 1936 Berlin Olympics with a goal.
  • He wanted Jesse Owens, a prominent American athlete, to wear Dassler shoes.
ANECDOTE

Owens' Impact

  • Despite political risks, Jesse Owens wore Dassler shoes in the Olympics.
  • Owens' subsequent victories boosted the Dassler brothers' company.
ANECDOTE

Dassler Brothers' Conflict

  • Brothers Adi and Rudy Dassler had escalating conflicts, worsened by Adi's wife.
  • An air raid incident during WWII deepened their rift, with accusations and resentment.
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