230 - The State of the Membership Industry - Retain Live Keynote

Is now a good time to have a membership site?

On this special episode of the podcast, you’ll get to listen in to the opening keynote from our very first conference ‘Retain Live 2019.’ It was an incredible event with some phenomenal speakers gracing the stage eager to share their expertise and insights with the audience.

The first keynote was delivered by myself (Mike Morrison) and Callie Willows, the other half of The Membership Guys. Our keynote explored the bigger picture of what is going on in the membership industry, what the future of the industry looks like and what people need to do to prepare for the months and years to come.

So, if you missed the keynote the first time around, you’re in luck!

Episode Summary:

• Positive and negative implications from the way the membership industry is going
• How to handle the increased competition for your members’ time and attention
• How to make sure your members don’t cut you from their monthly expenses as a result of subscription fatigue
• Why regulation is so important in the membership site industry
• The death of SEO and how this will impact memberships
• How to build your members trust in you and your membership

Key Quotes:

“Memberships, at the core of their essence, are simply value exchanges. You want people to pay you on an ongoing basis, you need to deliver value on an ongoing basis.”

“Third Party links to other websites are being squeezed out. Google is no longer somewhere that gives you a recommendation of the best websites to get your answer. It’s now the place that wants to give you the answer themselves.”

“Even the smallest personal touch that you can make, makes a big impression…there's lots of different ways you can do this from personal videos to welcome packs to handwritten cards, are all different ways you can add a personal touch to your membership without actually needing to kind of take a lot of extra time or money to do so.”