In this episode, Casey breaks down one of the most transformative mindset shifts for any fractional CMO: going from seller to buyer. Instead of pitching your services with desperation, what if you could select the clients and problems that genuinely excite you? Casey shares how stepping into this new role changes the energy of your sales conversations, attracts higher-quality opportunities, and leads to longer, more fulfilling engagements. Through real-life stories—including walking away from a signed contract—he illustrates how financial stability and confidence let you stop chasing clients and start choosing them. If you're ready to lead with authority and build a practice on your terms, this one’s for you.
Key Topics Covered:
- The shift from selling services to buying problems
- Why confident energy attracts better clients
- How to use financial stability to create leverage
- The downside of acting desperate in sales conversations
- Powerful language to adopt in your client outreach
- How to uncover big-picture goals that fuel better results
- The “hedonic treadmill” and the myth of income-based happiness
- Why it pays to walk away from the wrong deal
🌟 Take the First Step Toward Growth with CMOx 🌟
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📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
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👉 CMOx.com/community
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
Fractional CMO Show