Barbell Shrugged The Bledsoe Show w/ Liz Germain: Spotting BS in the Fitness Industry #87
Liz Germain NSCA-CPT, Pn1, is the co-founder of Super Sister Fitness, a master trainer, and a YouTube marketing expert. She teaches entrepreneurs how to use YouTube and video marketing to generate highly targeted, organic leads for their business.
Before she started helping other businesses with YouTube marketing, Liz was expertly trained as part of UCLA’s Fitness Leadership Program, and worked for several years as a Physical Therapy Aide in Santa Monica, California.
Liz has an extensive background training special populations and elite athletes, and she is a pro at putting together programs for women of all fitness levels.
In this episode, we dive into marketing in the fitness industry: Why a lot of great coaches are broke, common mistakes made by coaches trying to make money online, who you should listen to and who to tune out, how to engage with the average person, how to spot snake oil salesmen on the internet, what companies can track on the internet, how to get paid by YouTube, and much more.
Enjoy!
-Mike
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Show notes: https://shruggedcollective.com/tbs_germain
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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.
Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.
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