Episode 147 - Phill McGowan of Reed Smith on Strategic Communications: The Greatest Untapped Potential in Legal BD?

As the landscape of legal services evolves, so does the significance of effective communication strategies. 

Today, Eugene McCormick is lucky to welcome Phill McGowan, Global Director of Marketing and Communications at Reed Smith to the CMO Series Podcast to share his insights on the biggest opportunities for legal communications professionals today and reveal his strategies for driving business growth.

Phill joins the series to delve into his background in newspapers and journalism, the evolution of content strategy in legal marketing, and what that means for law firms today. 

Phill and Eugene cover: 

• Phill’s career and some of the highlights from that journey into legal communications
• The role of communications functions within law firms in adapting to meet today’s environment
• How to integrate communications within the broader context of business development in a legal setting and the challenges of aligning communication efforts with business objectives
• Examples of successful communication strategies that have made a significant impact
• The approaches or platforms that have been effective in enhancing communication and thought leadership at Reed Smith
• Advice for legal communications professionals aiming to align with and drive their firm's BD strategy