More 2 Marketing The importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department with Gee Ranasinha
The importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department with Gee RanasinhaIn this podcast, Susan and Gee discuss the importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department. They also discussed the complexities of marketing, particularly in relation to customer behaviour and decision-making, and the challenges of marketing within a business environment dominated by finance-oriented decision-making. Lastly, they emphasised the need for collaboration between different teams within a business, the misuse of AI in marketing, and the future of marketing, agreeing that the biggest advances will be psychological rather than technological.
Gee Ranasinha - CEO - KEXINO
Gee has been in marketing since the days of dial-up internetand AOL CDs. Today, he's the CEO of KEXINO, an award winning marketing agency.
Over the past 16 years KEXINO has helped over 400 startupsand small businesses in around 20 countries grow awareness, reputation, trust - and sales.
A Fellow of the Chartered Institute OfMarketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Economics to final-year MBA students.
Linkedin - https://www.linkedin.com/in/ranasinha/
Learn more at
https://calendly.com/kexino/free-marketing-discussion
Visit @more2marketing www.more2marketing.com.au
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