

How We Created A Thriving Hotel by Embedding Ourselves In Our Community - Chris Luersen, The Eddy
Sep 27, 2023
24:04
We first heard about The Eddy Taproom & Hotel from Tom Luersen, President of Coraltree Hospitality in the episode "Embedding Your Brand In The Community," and today we're doing a deep dive into how they do this in Golden, Colorado by speaking with The Eddy's General Manager, Chris Luersen.
We cover:
- Background on The Eddy [0:27]
- What we miss when we look at metro areas as one monolith [4:29]
- A gathering place for the community [5:31]
- Just a marketing thing? [7:32]
- Hosting life moments [8:00]
- Communication drives experience [11:00]
- Participating as a community member [12:33]
- How to get started [14:01]
- Business benefits [15:53]
- Staying fresh and relevant [17:49]
If you liked this, you may also enjoy some of our other community episodes:
- Revitalizing Historic Hotels - Sherry Villanueva, Acme Hospitality
- Culinary-Forward Luxury Hospitality - Ed Skapinok, Appellation
- Boundless Hospitality: Finding Motivation by Engaging The Community - Rachel Vandenburg
- Creating opportunity and community impact - Christopher B. Randall, 21c Museum Hotel St. Louis
- Community is a verb - Veerle Donders, Zoku
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands