How Does a Pastor Build Community at His Gym?

The client/member journey. Helping people lead better lives. Leadership and relationship-building.

All of the above and more are key for building a healthy community with healthy community members — and Tres Kennedy is doing just that in two places: Move Church, where he serves as a pastor, and CrossFit Wotown, the gym he owns with his wife Erin.

Here, he shares some of the lessons he's learned apply to both his flocks.

Links:

CrossFit Wotown
Move Church
Gym Owners United

Timeline:

00:48 – Planting a church and starting a gym.

3:57 – The member journey: surprising similarities.

6:11 – Taking Two-Brain to church.

8:12 – Breaking barriers.

10:08 – Identifying drop-off points and taking action.

12:02 – Taking self-improvement beyond the workout.

16:24 – What being a pastor has taught Tres about entrepreneurship.

21:19 – “People don't care about how much you know until they know how much you care.”

23:01 – Retention, self-worth and cynicism.

25:47 – The critical thing gym owners must know to build tight-knit community.

29:29 – Gym owners: your homework.