Marketing Against The Grain The Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO Predictions
Feb 13, 2023
Discover the top five predictions for YouTube in 2023, focusing on its growing influence among Gen Z. The rise of creators is reshaping digital marketing strategies, emphasizing the essential role of quality thumbnails and creator persistence. The potential growth of podcasts on YouTube presents exciting opportunities, while the platform solidifies its position in a video-centric society. Tune in for insights that could transform your marketing approach and capitalize on emerging trends!
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YouTube's Relevance
- YouTube is more relevant now than ever, especially with Gen Z recognizing it as a top brand.
- AI will disrupt text-based search before video, making video content a defensible marketing strategy.
Creator Growth
- YouTube creators are going mainstream, providing a blueprint for building successful businesses.
- Building a YouTube audience takes years; keep creating and learning unless your channel plateaus.
Creator Management
- Partner with creator management platforms outside of YouTube as they emerge to support businesses and individuals.
- As Google reduces spending, third-party platforms will have more opportunities within the YouTube ecosystem.