Fast Five Shorts | Why E.l.f. Beauty’s Virtual Luxe Lounge Misses the Mark

In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI, and Ocampo Capital Chris Walton and Anne Mezzenga discuss:

E.l.f. Beauty’s Virtual Luxe Lounge is a 3D shopping platform exclusive to its loyalty program members. But does it move the needle, or is it another unnecessary 3D gimmick? This week on Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Ownit AI, Avalara, Mirakl, and Ocampo Capital, Chris Walton and Anne Mezzenga dissect the concept and share alternative approaches to creating meaningful online loyalty experiences.

Key Moments:

[00:00] E.l.f. Beauty’s loyalty program strategy

[01:30] What’s inside the Virtual Luxe Lounge

[03:00] Why standalone 3D shopping rarely works

[04:15] Better ideas for engaging loyal customers online

[05:45] Live video, TikTok, and other loyalty innovations

#elfbeauty #virtualshopping #loyaltyprograms #retailtech

For the full episode head here: https://youtu.be/J8I1H1pFBT8

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