Copywriter Abbey Woodcock stops by The Copywriter Club Podcast studio to share how she went from being a single mom and journalist struggling to make ends meet to a highly paid copywriter specializing in complex launch sequences. And she shares a few of the hard-won lessons along the way. Things like:
• when you should absolutely NOT buy that course or coaching program
• the #1 thing she learned working for Ramit Sethi
• how she writes sales pages that make customers think she is reading their minds
• the “table stakes” principle for delivering solid copy
• what she does to make sure she’s not the smartest person in the room (even if she is)
• the surprising thought Abbey has on every single project she works on
• why and how she set up systems for her business
• how you can get to the point where you can work on large launch projects, and
• the worst things she sees going on in the copywriting world today
As we were wrapping up the interview, Abbey saved the best for last, sharing the story of how Ramit Sethi was willing to test her ideas—even though his gut said she was wrong and it would cost him thousands of dollars. You’ll want to hear this, and the rest of the interview. To do it, click the play button below, or scroll down for a full transcript.
The people and stuff we mentioned on the show:
Sponsor: AirStory
Brian Kurtz
Ramit Sethi
Narnia
The controversial article
PLF
InfusionSoft
Thebusinessofcopy.com
Onlifeandwriting.com
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
Intro: Content (for now)
Outro: Gravity
Full Transcript:
The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club.
Kira: What if you could you hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast.
Rob: You’re invited to join the club for Episode 44, as we chat with copywriter Abbey Woodcock about her journey from struggling single mom to her place on the A-List. Creating systems for your copywriting business, finding the right voice for your clients, and what she thinks of the gurus who say you should sacrifice everything to invest in your business.
Kira: Hi, Abbey. Hey, Rob. How’s it going?
Abbey: Awesome.
Rob: Hey, guys.
Abbey: Super excited to be here.
Kira: Welcome. Well, before we start recording, I think Rob mentioned that he’s been stalking you and aware of you for the past year. I really started paying attention to you when I met you in March at Bryan Kurtz’s Titans Master Class. You gave a presentation to the group about helping creatives build systems.
Abbey: Right.
Kira: Which was spoke to me as a creative who just sucks at systems. With your business partner, you’ve figured out how to make it work. I know we’re going to dive into that and a lot of other things, our topics today. To start, Abbey, let’s start with your story. I know you mentioned that it’s not a rags to riches story. But let’s dive into how you got into copywriting.
Abbey: Yeah. Sure. I always say that my copywriting journey started in seventh grade because I wrote a 30-page letter to a boy in seventh grade to ask him to the school dance. That was my first long-form fields letter.
Rob: Did it convert?
Abbey: No. No, zero convert on that one.
Kira: 30 pages?
Abbey: Yeah, 30 pages.
Kira: 30 pages were necessary, okay. Got it.
Rob: That gives a little bit of context for what we’re going to ask about Ramit and what you’ve done for him, because 30 pages is short for some of the stuff he does.
Abbey: Yeah. Absolutely, I was prepping many years ago for that job. Then I graduated high school, which was exciting.
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