Social Media Marketing Talk Show Facebook Updates: Content Features, Ads, Attribution, and More
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Nov 3, 2025 Explore the latest Facebook updates with insights on new AI features for Reels and improved same-day distribution. Dive into intriguing privacy implications with friends' likes and private chat integration. Discover tools that help automate content creation from your camera roll and learn about Meta's business AI toolkit for enhancing messaging and ads. Important news includes upcoming changes in ad attribution and the phased-out automated ads. Don't miss the scoop on the discontinuation of the Messenger desktop app!
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Faster Reel Distribution
- Facebook updated Reel recommendations to surface 50% more same-day published Reels in feeds.
- This reduces the need to publish days ahead for traction on timely content.
Likes Lead To Private Chats
- Facebook now shows which posts and Reels friends have liked and lets users start private chats from a Reel.
- This increases personal visibility of engagement and favors personal profiles over business pages.
On-Video Topic Suggestions
- Some Reels will include AI-driven content suggestion bars to explore related topics without leaving the video.
- This creates on-video discovery layers similar to TikTok's topic exploration.