My Amazon Guy Amazon Selling Isn’t for Everyone But Here's How to Make It Work
Selling on Amazon can make a big difference for your business, but it’s also full of challenges that many sellers don’t see coming. Steven Pope, founder of My Amazon Guy, joins @Jason_Greenwood break down the tricky parts of the Amazon marketplace. From why Amazon hides order details to dealing with strict seller policies, this podcast is packed with valuable advice for anyone selling online.
Steven also explains why using FBA is crucial for increasing sales and shares how Amazon’s advertising platform has grown into one of its biggest profit-makers, now earning more than AWS. His insights into the future of Amazon ads, including better targeting, will give you a real advantage.
Selling on Amazon isn’t easy, but hey, it’s never boring. You might just pick up a few tips from this podcast to make it less of a headache – Enjoy!
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Timestamps
00:00 - Introduction
01:03 - Steven Pope’s Journey and Founding My Amazon Guy
02:17 - Amazon’s Logistics: How It Shaped the Marketplace
03:01 - Seller Struggles: Competition, Policies, and Challenges
05:00 - The Importance of Using FBA for Amazon Sellers
08:32 - The Power of Amazon Prime in Boosting Sales
09:19 - Amazon Advertising: Surpassing AWS and Future Growth
12:03 - The Impact of Amazon’s Monopoly on Sellers
14:47 - Global Logistics and Addressing Challenges in Mexico
16:10 - Seller-Customer Communication Limits on Amazon
18:03 - The Missing Content and Video Gap on Amazon
21:00 - Why Amazon Hides Order Information in Emails
22:29 - Overcoming International Market Delivery Issues
24:27 - Real-Life Stories: Frustrations and Successes with Returns
25:48 - Who Should Be Selling on Amazon? Steven’s Ideal Client
29:06 - The Differences Between DTC and Amazon Selling
31:12 - How Amazon Ads Drive Organic Sales
34:00 - Optimizing Listings and Content for Maximum Impact
37:00 - How to Succeed and Grow on Amazon