The Laravel Podcast Marketing an Open Source Ecosystem with Hank Taylor
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Jun 9, 2025 Hank Taylor, Head of Marketing at Laravel, shares his journey through the world of open-source marketing. He discusses the revitalization of in-person meetups and evolving marketing strategies within the Laravel community. The conversation highlights the challenges of moving from a solo approach to a structured team effort and emphasizes the importance of customer support and collaboration between technical and non-technical team members. Hank also engages the audience with upcoming events and the excitement surrounding initiatives like Laracon.
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Hank's Open Source Marketing Start
- Hank started in open source marketing at MySQL as a high school intern doing outreach for sales leads.
- His early role involved manual research to find fast-growing sites using MySQL and contacting their webmasters directly.
Focus Marketing on Product Launches
- Prioritize marketing around product launches and major events like Laracon.
- Collaborate closely with product teams to ensure timing and unblock work efficiently.
Nurture Community with Meetup Support
- Support community meetups by providing swag and reimbursing food expenses.
- Build a meetup finder to catalog and promote Laravel meetups globally.