Navigating Go-To-Market Strategies in Tech

In this episode of the Laravel Podcast, Matt Stauffer sits down with Hank Taylor, Laravel’s head of marketing, to unpack what it really looks like to market the ecosystem surrounding a major open-source framework. Hank shares his path into the world of Laravel, his deep roots in marketing (especially in open-source) and how he’s helping shape the future of community engagement.

They dive into the revitalization of in-person meetups, Laravel’s evolving marketing strategy, and the cultural shift toward embracing PHP. The conversation also explores the challenges and opportunities of moving from a one-person marketing approach to a more structured team effort, with an emphasis on bridging the gap between technical and non-technical team members.

• Matt Stauffer on Twitter
• Hank Taylor on Twitter
• Hank Taylor on LinkedIn
• Laravel Twitter
• Laravel Website
• Tighten Website
• Podcast Suggestions
• Laravel meetups

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Editing and transcription sponsored by Tighten.